The B2B Cloud

The potential of the B2B Cloud is one of the most unfulfilled promises in the business of IT. Since the 90s we knew that internal enterprise automation had advanced and that it was time to look beyond the four walls of the company, yet we're still in a stage where companies mostly open a door for others, but don't really meet in the open ... or in the Cloud! 

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Yes, the Cloud would be the perfect place where to optimize across enterprises, yet we keep on building mostly single-enterprise solutions. 

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I've worked on both the supply and the sales side, and both are in the same evolution stages: much needs to be done!